Acupuncture Awareness Month
AACMA partnered with Missy Mischief to create Australia’s first Acupuncture Awareness Month, built around the campaign idea 5 Things People Get Wrong About Acupuncture. The national campaign combined a long form hero video, 6 short social reels and a dedicated landing page designed to challenge outdated perceptions and explain how acupuncture is practised, studied and regulated today.
To extend the campaign across Australia, we created a member kit featuring ready to use social content and a printable clinic poster with a QR code linking to the campaign website. The campaign was supported by media relations and a series of LinkedIn articles developed with AACMA Board members, helping practitioners share their expertise and join the national conversation.
Social Media Video & Press Campaign
Hero Film
The hero video was supported by a series of short social reels that broke the campaign into bite sized content. Each reel focused on a different key point, allowing the campaign messages to be shared throughout September while reinforcing the broader 5 Things People Get Wrong About Acupuncture platform.
Social Media Short form Reel
Social Media Short form Reel
AAM Campaign Landing Page
AACMA Members Self-Print Poster for their Clinic
AACMA Member Kit Instructions
Press Editorials