PetSafe wanted us to generate awareness and sales of their 'Static Collars' in the Australian market for the first time combined with their pet doors as a solution to giving dogs more freedom around homes with no fences. 

Based on the insight that pet owners want their pet's to feel freer and happier (as long as they are safe) we created a campaign about a fictional 'Dog Travel' agency that could offer amazing backyard travel packages  thanks to these PetSafe products opening up this new opportunity.

The campaign successfully achieved 3X sales online (over the e-com campaign target) and supported sales in many major Pet Stores across Australia.